Thursday June 21, 2012
Lim May Lee

In this age of social networking, it’s hardly uncommon to see entire groups of people sitting around and checking their social media accounts on their phones. This advent of a new era where socialising is done via apps and comment boxes has pushed companies to open at least a Facebook account or be considered “out of touch.”

But do they really understand the power of social media and how to tap it? And most importantly: On a platform where all comments ...
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